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Start About Map RCAL

RochestAR: Path of Perseverance

Start the Experience!

Explore the center of Rochester while learning the history of large businesses in the area and the strength and resilience of Rochesterians!

About

Our Project

The city of Rochester is known as The World's Imaging Center due to the advancements in photographical sciences brought about from the city's biggest three companies: Xerox, Kodak, and Bausch + Lomb. While these three companies, "The Big Three", once dominated in the field of innovation, they each had flaws and were unable to remain at the top in the wake of the digital age. Despite the decline of these comapnies over time and the hardships it brought about, the community stayed strong and showed their resilience. We've created an interactive experience where you can see the rise and fall of the "Big Three" and the perseverance of Rochesterians as they overcame challenges and pushed new life into their city.

Who We Are

We are three students from the Rochester Institute of Technology (RIT) majoring in New Media Interactive Development (NMID). We've created this expereince for one of our courses where we've learned about AR in web development, the histroy of Rochester, and public art.

Walking Tour Map

This map features the path of our walking experience and the 8 locations that have our AR scenes. We hope you enjoy your walk around Rochester and have a good experience! Our tour is expected to take approximatly 1 hour.

RCAL

Rochester City Arts Lab is committed to fostering creativity and community through artistic expression. Our mission is to empower individuals, celebrate diverse voices, and enrich Rochester’s cultural landscape by nurturing talent and inspiring collaboration.

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RochestAR: Path of Perseverance